![]() ![]() figure out if you want to work b2b so business to business or b2c (business to customer). When it comes to finding potential clients. If you want to be a freelance event planner or a workforce member, you need to do your research first. After all, people won't be able to afford your services. If you live in an area people don't have money to hire an event planner, you will only sit at home and be frustrated. So go and research how many planners are in your area, what do they work on, and the potential clients in the area. Now on to the business side of being an event planner. Learn to keep calm in the midst of the storm because everyone looks up to you to make the event a success. That's when events go wrong, learn to handle criticism. You need to have nerves of steel to tackle situations when you or your team members get stressed out due to unforeseen circumstances.Ī lot of event planners start to buckle under stress. If something goes wrong, you bear the brunt as the lead. You need to be disciplined to ensure your team does what is to be done and they are not slacking off. You need to be strong enough to handle client criticism. As an event planner, you organize the entire event and also lead the way for others. One of the most important skills you need is having nerves of steel. However, even a small attempt at mitigating the effects goes a long way. The scenarios are innumerable, you may not be able to prepare for all of them. If there are electricity problems, the generator you had as backup comes to the rescue. What if the caterer turns up late? You arrange for quick bites. Your clients can turn the course of the entire event in five minutes before and you have to be creative to solve such issues. As an event planner, you often troubleshoot when least expected, even though you assume everything is planned well. Through creativity, event planners can find solutions on the spot when everyone else is flipping out. Be Prepared for EverythingĬreativity is the secret sauce. Your clients will be not fond of your service if they are forced to spend more than their budget. ![]() If you do not have basic financial skills, work on them immediately. You always need to have an emergency fund to bank on if things go awry.įor example, if you order a cake and the baker doesn't show up, you need to have some extra money to order an alternative. It's good to be cool and awesome while planning the event but don't go overboard with the budget. As an event planner, you work with a tight budget. A lot of event planners don't know about managing money. The event is meant for the customer and he or she needs to be happy. Add your creativity while adhering to the customer's core requirements, and listen to your clients. A client's requirement has to be met after all, you're being paid for meeting certain expectations. If your client comes to you and says, "Oh, I want a balloon themed party, ' and you bluntly disagree with the idea, it means you are not listening to the client. You should bring in your ideas but in the end, your client needs to be happy with your services while you cater to their needs. Listen to Your ClientsĪ lot of people go into the event planning business with their perception of what a good party or event looks like. So, you need to plan well not just for yourself but also for your team and clients. Those event planners who tend to procrastinate should know that their procrastination will lead to difficulties. A lot of event planners think they can delay a bit but that's equal to inviting the client's wrath. As an event planner, you have strict deadlines and you should hit those deadlines earlier rather than later. Though it's obvious by the name, several event planners are not able to plan. Networking is the most effective strategy for event planners to find new clients with a significant share attained through social media. ![]() Either way, you need to gain experience and basic knowledge. It's different and a bit harder than working as an event planner on the payroll for a company that pays a set salary every month. Planning can be quite needy and hard at times, and that's where real-life experiences help.Īn event planner who makes money out of selling events is no less than an entrepreneur. One gains event planning education through experience and actual projects. You don't have to go to a specific school, follow a specific course or education on event planning. There are five basic skills you need as an event planner. The event planning business is a grey area that only a limited number of experts know in and out. Event planning is a cool job to have but hard to execute and make a living out of it. ![]()
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